Marketing Management: A Strategic Decision-Making Approach "serif""readings in their pouches

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This accessible but highly detailed guide introduces many of the key indicators that suggest what other investors are up to

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Marketing Management: A Strategic Decision-Making Approach "serif""readings in their pouchesAuthor(s): Mullins, John, Walker, Orville C. The eighth edition of Marketing Management: A Strategic Decision Making Approach, concentrates on marketing decision making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and